The Five Things Your Business “Needs to Start Selling Products Online
If you’re new to the digital side of business, selling products online can seem like an extraordinarily complex process. Planning and creating an online shop is a tough gig, and it’s easy to get overwhelmed.
Engonos is a platform that allows retailers to create their very own online store within a matter of hours. To help you get set up, we’ve broken down the process of crafting your store into five simple steps:
To start selling products online, you’ll need an online shopfront. Known as an e-commerce website, your online shopfront presents your brand and products to the world and is the portal through which customers will purchase your goods. Elements such as a domain name and e-commerce backend must be secured first, and user experience should be kept front of mind at all times.
Well-Organised Product Catalogue
Once you’ve got your online store set up, it’s time to organise your product catalogue. Categories and tags will be your best friends here, as it’s important to structure things correctly so that customers can easily find what they’re looking for.
Secure Payment Gateway
Having a secure payment gateway is an absolute must for any online store. After your customers have selected the items they wish to purchase, they’re going to need a way to safely checkout. We strongly suggest upgrading your site SSL (the encrypted security protocol certificate that makes the little green padlock appear next to your URL) and acquiring extra protection. The Engonos platform provides these functions upfront, so you can gain customer trust and securely manage their funds right from the start.
Shipping Policy and Procedures
Once a customer completes their purchase, it’s time to get their goods out to them. Having a clear shipping policy ensures that consumers know what to expect in terms of pricing and time frames (it’s also a legal requirement in many areas), so it’s a good idea to have this set up before your site goes live. You’ll also want to establish procedures for packing and shipping your goods so that staff can efficiently process orders upon receipt.
Finally, deciding that you want to sell products online is all well and good, but unfortunately, online sales don’t necessarily follow the “build it and they will come” adage. All good online stores have relevant and engaging promotional material that is pushed live to social media, their email list and other customer contact channels. The specific marketing that is best for your business will obviously depend on your product offering, but content-based, educational strategies tend to perform best with consumers in today’s age.
Feeling a Little Lost?
If all of this seems a little confusing, fear not, there is an easier way. We understand that getting everything set up can be quite a mess, so we set out to create a solution that makes it simple for anyone to begin selling products online.
Here at Engonos, we wanted to streamline the process as much as possible, so our platform is designed to get your site ready to go live in a matter of hours. With over three decades worth of experience building both retail and wholesale businesses, we know what works (and what doesn’t), and the Engonos platform is designed to take the guesswork out of getting started. Simply register your interest in using the Engonos platform, and we’ll do the rest.
Our friendly specialists will create your online shopfront, add and organise your products, provide secure payment options and take care of shipping and logistics — so you can focus on increasing profits. We’ll even throw in some social media marketing material to help your business thrive!
Ready to get started? Select your plan, register your interest, and start selling online in a matter of hours.